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  • BUS 132, Marketing
  • BS, Central Connecticut State University
  • MS, San Diego State University
  • VOICEMAIL: 760.757.2121 x1389
  • EMAIL:
Brian Cushing
BUS 132 Class

Brian Cushing has served in marketing and management positions in several multi-national organizations during a business career spanning thirty years. He is a specialist in new business development in long-cycle business-to-business sales situations. He currently manages a home improvement business in San Diego and also provides consulting services in sales force management within his field of specialization.  

Brian earned an Associates Degree in Marketing Management from Tunxis Community College in Connecticut, his Bachelors Degree in Business Administration from Central Connecticut State University, and his Masters Degree in Marketing from San Diego State University. A member of the American Marketing Association and the Marketing Educators Association, Brian brings a great deal of practical real-time marketing and management experience to every class he teaches. Visit Brian's personal instructor web site at


BUS 132


BUS 132:1148 Spring 2016 (online)

BUS 132:2182 Fall 2014 (online)


BUS 132 Brian Cushing Pt1 Pt2


BUS 132 Marketing Chapters for first two weeks of semester (PDFs):

MKTG-8: CH01 CH02

IMPORTANT NOTE on CLOSED Classes: All the online classes and many of the on-campus classes close quickly. You should register ASAP if you are interested in any class. If you change your mind, please drop the class immediately so others can enroll. If the class is closed, consider the Wait List procedures; be aware of the rules and the limitations. Otherwise, consider these options: 1) register for another section if available; 2) register for another class; 3) consider registering in a future semester; 4) show up for the first day of an on-campus class and discuss with the instructor; or 5) forget about it and move on. The instructor will not intervene with the wait list procedure.

Please be aware that, once a class reaches maximum enrollment and “closes,” on or after the first day of the semester, even if “available” spaces appear on SURF due to drops, it is within the instructor's complete discretion on whether to add more students at that time. Drops after the first day are normal attrition and are factored in when setting the maximum enrollment. The class has started and important assignments and subject matter have already been covered. Please do not email the instructor. Thank you for your understanding.

Hints on How to Succeed in College Classes

Teaching Philosophy/Style and Class Management/Activities

I’ve been a marketing and sales professional for many years, and I bring lots of organizational and discipline-specific experience to the task of helping students understand and apply marketing strategy to their personal and professional lives. The basis of my teaching method is the application of marketing fundamentals to real-time marketing cases, such as those students would be expected to encounter in the business world today. I strive to keep the material interesting, fresh, and timely and to give my students every opportunity to share their own insights and experiences and apply them to this fascinating business discipline. I will always be available to students who need assistance with the learning; I see helping students to become successful as an important responsibility - your success is my success as well.

When students sign up for online classes, they should understand that the online experience is different from that of on-campus classes in some important ways. First, since we don’t meet face-to-face and there is no regular weekly lecture, students must take a greater responsibility for reading and understanding the assigned material, since this must be accomplished largely on their own. I provide many resources to help in this process, but I do expect my students to read the assigned textbook chapters as well as all assignment instructions very carefully and to contact me without haste when something needs to be clarified. I spend considerable time developing and updating my course syllabus, the course platform in Blackboard, and the individual assignment instructions so that students can easily and fully understand what is required of them. However, all of this information is only effective when students do study it carefully and to ask questions when something is not understood. That is the student’s responsibility and it is a key success factor in my classes.

Second, my students should come to class with a good knowledge of how online classes work, including a working knowledge of the Blackboard online learning management system. While I can and will often help students with minor technology-related problems, you should understand that it is my job to teach you the discipline and not to coach you in the use of Blackboard. Many times Blackboard-related problems can be avoided by preparing ahead of time to be proficient with the online platform. MiraCosta College provides a number of excellent resources to help students learn how to work with Blackboard and I urge my students to take advantage of them. There is also an excellent student helpdesk available to assist students who are experiencing problems with the Blackboard or campus email systems.

Finally, I like to think that I am very easy to work with - within reasonable limits, of course. Students who communicate with me early about their issues and take responsibility for problems they may have created for themselves will always receive my full attention and assistance; on the other hand, those who expect me to simply take ownership of their problems will likely have a different working experience with me. I believe that teaching responsibility is a key intrinsic learning objective here in the MiraCosta College business school.

I look forward to working with you and helping you on your path to personal achievement.