Cheryl Wadeson has 20 years of sales and business management experience. She served as Director of Regional Sales for United Airlines, leading a team responsible for $500 million in sales. Prior to the airline industry, Cheryl spent a decade in the healthcare industry, where she led revenue and business development efforts for regional healthcare providers in Southern California. In a sign of our times, Cheryl has worked for six different corporations, and successfully survived six different mergers – bringing a wealth of real world experience to the classroom.
Cheryl has also been a small business owner as a multi-unit franchisee for Cold Stone Creamery. Cheryl earned a BA from the University of Southern California and an MBA from Pepperdine University. She enjoys international travel, music and her favorite job, being a Mom to her two young daughters.
BUS 132:1221 Fall 2014 (OCS)
BUS 138:2920 Fall 2014 (OCS)
BUS 130:1285 Summer 2014 (OCS)
BUS 120:2115 Spring 2014 (OCS)
BUS 136:1265 Spring 2014 (OCS)
BUS 132 Marketing Chapters for first two weeks of semester (PDFs):
BUS 138 Advertising & Promotion Chapters for first two weeks of semester (PDFs):
IMPORTANT NOTE on CLOSED Classes: All the online classes and many of the on-campus classes close quickly. You should register ASAP if you are interested in any class. If you change your mind, please drop the class immediately so others can enroll. If the class is closed, consider the Wait List procedures; be aware of the rules and the limitations. Otherwise, consider these options: 1) register for another section if available; 2) register for another class; 3) consider registering in a future semester; 4) show up for the first day of an on-campus class and discuss with the instructor; or 5) forget about it and move on. The instructor will not intervene with the wait list procedure.
Please be aware that, once a class reaches maximum enrollment and “closes,” on or after the first day of the semester, even if “available” spaces appear on SURF due to drops, it is within the instructor's complete discretion on whether to add more students at that time. Drops after the first day are normal attrition and are factored in when setting the maximum enrollment. The class has started and important assignments and subject matter have already been covered. Please do not email the instructor. Thank you for your understanding.
Teaching Philosophy/Style and Class Management/Activities
I love teaching at MiraCosta College! The diversity of the campus, the friendly atmosphere, the wealth of different experiences we each bring to the classroom, and a view of the Pacific is always a good thing in my book! I never take for granted the numerous challenges students may face. I faced them myself when working multiple jobs while putting myself through school. This motivates me to give you nothing less than my very best each and every class; and I ask the same from my students.
Because everyone is different, there is never a “one size fits all” approach for teaching, but my focus is always on the relevant. This means giving students what they need to know that will benefit them in their careers and providing real-world examples they find engaging. It also means spending a lot of time on in-class activities, so you learn from one another and develop the interpersonal skills employers are looking for.
My teaching style is focused on making things relatable and experiential, and my methods include discussions, case studies, reflective papers, quizzes, group activities, and sometimes guest speakers and field trips. Students describe me as committed to student success, knowledgeable, organized, and passionate about what I do. I really want to see you succeed, which means not superficially learning, but truly understanding the material we cover. Sometimes you may not “get it”, and I will do my best to explain it over and over if need be, maybe in a different way, to help you succeed. However, as these are business courses, it’s important that we model business behaviors, and that begins with personal accountability.
Therefore much of what we do and how we interact in class replicates “real world” business norms. This means: suit up, show up and come prepared to play, create a working together culture in the classroom, demonstrate respect, initiative and personal responsibility, and understand that grades are not given, they are earned. My teaching philosophy is best explained by one of my favorite quotes:
“If you give a man a fish you feed him for a day. If you teach a man to fish you feed him for a lifetime.” -- Lao Tzu