MCC Logo
  • BUS 138, Advertising & Promotion
  • BS, University of California, Riverside
  • MBA, University of California, Riverside
  • VOICEMAIL: 760.757.2121 x1399
  • EMAIL:
Griselda Beck
BUS 132 Class

Griselda Beck earned her B.S. in Business Administration in 2002 from UC Riverside and an MBA in Marketing and Entrepreneurial Management in 2006 from the A. Gary Anderson School of Management (AGSM) at UC Riverside.  She taught upper division undergraduate Marketing and Management courses at UC Riverside during her graduate studies.  Griselda moved to North County from Riverside in 2006 and has been working in the Nutraceutical/Nutritional Supplement industry for Natural Alternatives International.  Her background is mainly focused on strategic marketing, branding and management.  Her broad experience is spread across several industries, including Healthcare, Real Estate, Retail and Education. Check out my April 2011 Sky Dive MiraCosta Team
Join MiraCosta Team

Like Us on Facebook

Find Us on Twitter

Business Dept Blog
Biz Blog


BUS 138 Spring2012


BUS 132 Pt1 Pt2 Pt3


IMPORTANT NOTE on CLOSED Classes: All the online classes and many of the on-campus classes close quickly. You should register ASAP if you are interested in any class. If you change your mind, please drop the class immediately so others can enroll. If the class is closed, consider the Wait List procedures; be aware of the rules and the limitations. Otherwise, consider these options: 1) register for another section if available; 2) register for another class; 3) consider registering in a future semester; 4) show up for the first day of an on-campus class and discuss with the instructor; or 5) forget about it and move on. The instructor will not intervene with the wait list procedure.

Please be aware that, once a class reaches maximum enrollment and “closes,” on or after the first day of the semester, even if “available” spaces appear on SURF due to drops, it is within the instructor's complete discretion on whether to add more students at that time. Drops after the first day are normal attrition and are factored in when setting the maximum enrollment. The class has started and important assignments and subject matter have already been covered. Please do not email the instructor. Thank you for your understanding.

Teaching Philosophy/Style and Class Management/Activities

Welcome to the crazy fun world of marketing!  I consider myself lucky to be able to teach such a fun subject AND do it for a living too!  The world of marketing is very broad, and I will do my best to break it down into simple concepts that are easy to understand and apply in the “real world”. I use a mixture of lecture in an open discussion format and group work in my classes.

I like to have a lot of interaction with the students and among the students themselves within the course.  I believe this makes it more interesting and students are more engaged in the subject and classroom.  Of course the students are there to learn from me, but I truly believe that the students can also learn a lot from each other and even teach me something new as well.  It is my personal goal that every student walks away from the course being able to apply what they have learned in real life just as if they were walking into the new marketing job the day after the final.  Of course, each student will make of their learning experience what they want, but I strive to provide as many tools for success as possible.

In my years of teaching upper division courses at the University of California-Riverside, I found the hands-on application approach to teaching to be most effective for my students.  This allows students to experiment and gain practical experience that supports their new knowledge and materials presented in the classroom.  Any writing assignments that I may require in a course will be business writing such as used in the work place – clear, concise and with justification.  This is meant to expose students to and provide them with real experience on what they would be required to do for their job now or in the future.  We will analyze real companies to see how they have applied concepts as we learn them.

I usually also mix in a little bit on real life - mostly from questions students ask me on what to expect when you get out there and start searching for a job, what about once you get a job, moving up in a company, etc. 
I look forward to seeing you in class!