NINA LOVEJOY |
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Nina Lovejoy has over 15 years of marketing and sales experience in the medical, biotechnology and industrial arenas. Her talents include developing, promoting, and marketing novel products and expanding into new market segments. Her favorite aspect of marketing is product management and she enjoys participating in the new product development process.
In addition to teaching at MiraCosta, Nina is also a consultant at the Small Business Development Center (SBDC) where she assists local businesses with their marketing efforts. She also coordinates the college program of the Young Entrepreneur’s Project (YEP for short). Information on the SBDC services and a link to YEP can be found at www.sandiegosmallbiz.com .
Nina has a Bachelor of Science degree in Communication from Northwestern University and an MBA from the University of Phoenix. Her passion for marketing is infectious and her goal is to make class interesting, applicable and fun.
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SYLLABUS LINKSBUS 132:1235 Fall 2013 (SEC) BUS 132:1299 Spring 2013 VIDEO LINKSBUS 132 Nina Lovejoy Promotion |
BUS 132 Marketing Chapters for first two weeks of semester (PDFs): IMPORTANT NOTE on CLOSED Classes: All the online classes and many of the on-campus classes close quickly. You should register ASAP if you are interested in any class. If you change your mind, please drop the class immediately so others can enroll. If the class is closed, consider the Wait List procedures; be aware of the rules and the limitations. Otherwise, consider these options: 1) register for another section if available; 2) register for another class; 3) consider registering in a future semester; 4) show up for the first day of an on-campus class and discuss with the instructor; or 5) forget about it and move on. The instructor will not intervene with the wait list procedure. Please be aware that, once a class reaches maximum enrollment and “closes,” on or after the first day of the semester, even if “available” spaces appear on SURF due to drops, it is within the instructor's complete discretion on whether to add more students at that time. Drops after the first day are normal attrition and are factored in when setting the maximum enrollment. The class has started and important assignments and subject matter have already been covered. Please do not email the instructor. Thank you for your understanding. |
Teaching Philosophy/Style and Class Management/Activities
I teach Marketing, Advertising and Personal Selling. While not everyone will go into one of these fields, the skills learned in these classes are transferable to students’ personal and work lives. The basic premise of the marketing concept is meeting customer wants and needs; it has applications beyond the traditional business environment of marketing goods or services to external customers. People in organizations, communities and families are customers as well. Learning marketing skills helps students develop a win-win mindset by considering the wants and needs of others. There will be times when students need to promote ideas or sell themselves in a job interview; skills gained in class will help in these situations as well. The key to success is communication, developing effective written and oral communication skills are a common theme in all the classes I teach. I hope to foster an environment that promotes the “three R’s,” not in the traditional sense, but through Real World Experience, Respect and Reach.
Real World Experience – I have many guests in my classes and share my own work experience. I also aim to have students apply what they learn to their own organizations through real world exercises and projects.
Respect – I try to cultivate respect in my classes, considering many viewpoints that have value and are welcomed. Students must show respect for other students in the class, for the instructor and for the guests that come in to share their knowledge and experience. Respect also means accountability – while I recognize “life happens” and I am open to working with students as long as they take responsibility for issues and communicate with me in advance.
Reach – I hope that students in my classes will grow. I believe in goals, going beyond the minimum and stretching outside of one’s comfort zone. It is my hope that in addition to the knowledge they acquire, students experience personal growth in a fun environment.
I look forward to working together.