Selling on the Web/Web Presence: The Seven Goals


The 7 Goals and Elements of Web Presence

Examples of the the 7 Goals

Selling on the Web/Web Presence

 

Reading

Electronic Commerce 12e: Chapter 3
Chapter Links

Quizzes

Chapter 3 Quiz on Canvas

Assignment


Web Presence

In Chapter 3 of our textbook, Electronic Commerce, it lists 7 Web Presence Goals and strategies that can be used to achieve them:

  • Attracting Visitors to the Web site
    • Links to the site from other web sites
    • Links to the site (or specific pages) in Marketing e-mails
    • Social Networking
  • Making the site interesting enough that visitors stay and explore
    • Product reviews
    • Comparison features
    • Advice on how to use a product or service
  • Convincing visitors to follow the site's links to obtain information
    • Clearly labeled links that include a hint of the information to be obtained by following them
  • Creating an impression consistent with the organization's desired image
    • Using established branding elements such as:
      • Logos
      • Characters used in other advertising media
      • Slogans
      • Catchphrases
  • Building a trusting relationship with visitors
    • Ensuring the validity and objectivity of information presented on the site
  • Reinforcing positive images that the visitor might already have about the organization
    • Presenting:
      • Testimonials
      • Information about awards
      • Links to external reviews or articles about the organization or its products and services
  • Encouraging visitors to return to the site
    • Featuring current information about the organization or its products and services that is regularly updated

    Steps:

    1. Read Chapter 3 of our textbook, Electronic Commerce
    2. View the videos. The "Example of 7 Goals" video provides a good model for your assigned report.
    3. Select a website that is similar to the one you want to do for your course project
      (Example: If you want to have a Web Design business, pick a Web Design business site)
    4. Explain how that business does, or does not, achieve each of the seven Web Presence goals. Give specific examples for each goal that refers to the strategies used to achieve the goal (1-3 sentences per goal)
    5. Answer these questions:
      • What would you do similar on your business web site to achieve the seven web presence goals?
      • What would you do differently?
    6. Check your spelling and grammar
    7. Cut and paste your answers into a post in the this week's assignment on Canvas.
    8. Include clickable links to the example website(s)

    Check out these great Shopify examples:

    90 best shopify stores for ecommerce inspiration

    Additional Reading:
    Achieving Your Business Dreams on the Web

    To Submit the Assignment: Canvas